29 November 2021 – For Immediate Release
The Solo Female Travel Trends Survey 2021 launches today with the objective to continue giving women who travel on their own a voice in the travel industry and understand the impact the pandemic has had on travel behaviors and needs.
Participants can answer one of two questionnaires depending on their experience traveling solo: one for women who have already traveled solo, and one for those who have not. The survey will be open to global participants from November 29 until December 19, 2021 and aims to double the number of responses from 2020 to 10,000.
While women book over 80% of travel and interest in solo travel grew six-fold pre-pandemic, little comprehensive research has been done on solo female travel trends.
The purpose of the survey is to fill this gap by identifying top preferences, interests, fears, and motivations surrounding solo travel for women and understanding how those have evolved since the beginning of the pandemic.
“In a post-pandemic world, Impact Travel is seeing renewed interest and travelers are more aware than ever before of the implications of their purchase decisions. Solo female travel is a fast growing trend that perfectly aligns with this new wave of conscious travel and we expect this year’s survey results to help explain this”, says Mar Pages, Co-Founder of Solo Female Travelers.
Key findings from the 2020 Solo Female Travel Trend Survey suggested that safety is the main concern for 73% of respondents and revealed solo female travelers bucket list included several countries whose borders remain closed.
The 2021 survey edition will help understand the pandemic’s impact on preferences and behaviors while shedding more light on the desirability of certain destinations and on the changes in customer perceptions.
Results will be shared publicly on 2022 International Women’s Day in an effort to help shape the travel industry’s products and services to better reflect the solo female travel experience. They will also be the basis for an academic paper published in collaboration with D. Elaine Yang from Griffith University in Australia.
Participants in the survey will be entered into a raffle and stand a chance to win a luxury trip worth $3,000 to the Amalfi Coast on one of Solo Female Travelers Tours next September.
Solo Female Travelers
Solo Female Travelers is a global community of 125,000 women who love to travel solo. Founded in 2015, and led by experienced travelers and online publishers Mar Pages and Megan Jerrard, it was the world’s first English community of its kind, and today remains one of the largest and most dynamic Facebook Groups for solo female travelers.
The community is a trusted travel resource with a global footprint and members in over 100 different countries. Despite a huge cross section of age, heritage and travel experience, the group thrives on a diverse range of world views, and offers a supportive and empowering space where women from all walks of life come together for inspiration, travel advice, safety tips and to share stories and experiences.
The website is a hub for popular group resources, the purpose-built Solo Female Travel Safety Index, and Empowerful – the world’s first Solo Female Travel Safety, Wellness, and Sexual Wellbeing Course.
To bring its members together in person, the community also offers a range of intimate group trips to bucket list destinations such as Tanzania, Iceland or Uganda, authentic immersive experiences in Catalonia, the Amalfi Coast and Tuscany and unique adventures to Namibia, and the Mongolia’s Gobi Desert on Ural motorcycles.
Solo Female Travelers is a pioneering platform committed to female empowerment through travel on an international scale. Profile of the founders and high res images can be found here.
Media Contact:
Mar Pages / Megan Jerrard
Co-Founders, Solo Female Travelers
Related links:
Solo Female Travelers community https://www.facebook.com/groups/solofemaletravelers/
Solo Female Travelers website https://www.solofemaletravelers.club/
2020 Solo Female Travel Survey results https://www.solofemaletravelers.club/2020-solo-female-travel-trends-statistics/
2021 Solo Female Travel Survey https://www.solofemaletravelers.club/solo-female-travel-survey-2021/
Questionnaire for women who have traveled solo before https://www.surveymonkey.com/r/SFTsite
Questionnaire for women who have not traveled solo before https://forms.gle/Se88xxbXqsgzPhxXA